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Trending Campaigns May 5, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Adidas World Cup Pet Kit LaunchAs seen in: CNN Adidas unveiled a novelty pet kit collection featuring jerseys for countries qualified for the 2026 World Cup — Mexico, Colombia, Argentina and Japan. The limited pet range, positioned as a playful fan offering, was released in selected markets from 1 May. What we like about this campaign This is a light, attention-first product stunt: a playful,...
Trending Campaigns April 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Allianz Retirement Anxiety Study 2026As seen in: Insurance Business Allianz Life published its 2026 Annual Retirement Study showing 67% of Americans fear outliving savings more than death (up 10 points since 2022), with breakout data by generation, behaviours around market declines, and planning gaps—positioning Allianz as a thought leader on retirement income solutions. What we like about...
Trending Campaigns April 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. One Picasso for €100 RaffleAs seen in: BBC Opera Gallery organised a consumer-facing charity raffle selling 120,000 €100 tickets for a chance to win Picasso’s Tête de Femme (1941); proceeds funded Alzheimer’s research while one participant randomly won the €1m artwork, creating wide press coverage and public conversation around art and giving. What we like about this campaign It’s a simple,...