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Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Trending Campaigns June 2nd, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. BTS Purple Oreo Limited-Edition CollabAs seen in: Parade Oreo teamed with K-pop group BTS to release a limited-edition purple wafer cookie filled with a brown-sugar pancake (hotteok)-inspired creme, featuring 13 embossed designs referencing the band and its fandom; the release is timed for BTS’s anniversary with presale and a short retail window to drive buzz and likely sell-outs. Why it...
Trending Campaigns May 26, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. iPhone 17 Pro Live MLS BroadcastAs seen in: Variety Apple filmed and will stream an MLS match (LA Galaxy vs Houston Dynamo) on Apple TV using only 15 iPhone 17 Pro handsets positioned around the stadium, promoting the phone’s cinematic video capabilities by capturing the entire live sporting event — a first for a major professional match. Why it worked It framed a clear first-ever milestone...
Trending Campaigns May 19, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Be Body Aware packaging messagesAs seen in: Daily Mirror Morrisons partnered with the NHS to add cancer-awareness lines like “Be Body Aware” and “Know the signs of cancer” to the packaging of nine own-label bath and shower products, using everyday routines to prompt customers to check for early signs and contact their GP if concerned. Why it worked It fused a daily, high-frequency behavior...