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Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Trending Campaigns September 8, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Airlink Stadium FlyoverAs seen in: CNN Ahead of a South Africa–New Zealand rugby match, Airlink sent two jets in formation over Cape Town’s packed DHL Stadium. The dramatic, tightly choreographed flyover created striking footage and instant debate about whether its low altitude was spectacular or unsafe. Why it worked It sparked a safety controversy with precise, verifiable altitudes from...
Trending Campaigns September 1st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Wonka’s The Golden TicketAs seen in: Deadline Netflix created a reality competition set inside a replica of Willy Wonka’s chocolate factory, where contestants tackle film-inspired challenges for a huge prize. The attention-grabbing hook was an AI recreation of Gene Wilder’s voice, produced with approval from his estate. Why it worked It piggybacked a beloved IP with a rules-of-the-road...
Trending Campaigns August 25, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. GTA 6 Reenlistment PassAs seen in: NBC News The U.S. Army’s 3rd Infantry Division offered eligible soldiers a four-day pass to play GTA 6 if they signed a two- to six-year reenlistment contract. It turned a highly anticipated game release into an unexpectedly specific recruitment incentive, giving the Army a neat hook for mainstream coverage. Why it worked It hijacked GTA 6’s release...