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Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Trending Campaigns September 29, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Dunkin’ x L.L.Bean Fall CollaborationAs seen in: People Dunkin’ and L.L.Bean brought their shared New England identity to life with a limited-edition fall collection, free coffee, a Boston pop-up and a Dunkin’-themed L.L.Bean Bootmobile tour. The collaboration gave a familiar seasonal partnership a physical presence across shops and streets, creating a timely hook around National Coffee...
Trending Campaigns September 22, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Lenny Kravitz Becomes a KenbassadorAs seen in: People Barbie turned Lenny Kravitz into a collectible Ken doll, complete with his tattoos, jewellery and signature rock-star style. Released as part of Ken’s 65th anniversary celebrations, it created a neat cultural hook by making Kravitz only the second celebrity to receive the Kenbassador treatment. Why it worked It piggybacked on a fixed...
Trending Campaigns September 15, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Kallax StoragebornAs seen in: PC Gamer IKEA created a free Skyrim mod starring Kallax Storageborn, a sentient shelf voiced by Matt Berry. The deliberately absurd activation adds a questline, companion, summonable shout and furniture-inspired items, turning a familiar product into an entertaining gaming-world character. Why it worked It hijacked Skyrim’s encumbrance pain point with a fully...