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Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Trending Campaigns February 10, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. The McNugget Caviar KitAs seen in: Mashable McDonald’s partnered with Paramount Caviar to give away a limited-edition “McNugget Caviar” kit, pairing chicken nuggets with real sturgeon caviar, launched online on 10 February as a Valentine’s Day stunt. What we like about this campaign It’s a playful stunt that uses the slightly weird contrast between cheap nuggets and luxury caviar to...
Trending Campaigns February 3rd, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Duolingo launches 'Bad Bunny 101' ahead of Super Bowl halftime showAs seen in: Mashable Duolingo launched a playful “Bad Bunny 101” campaign ahead of the Super Bowl, dressing its owl mascot as Bad Bunny, running ads that prompt fans to translate his song titles, counting down on social and staging public mascot appearances to help fans learn just enough Spanish to follow the halftime...
Trending Campaigns January 27, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Kayak's What The Future ReportAs seen in: TimeOut KAYAK analysed TikTok community data to produce its annual 'What the Future' report highlighting the top emerging travel destinations for 2026 (topping the list: Cork), packaging original research designed to earn mainstream press coverage and spark travel conversation. What we like about this campaign Original data-led lists are a great...