Trending Campaigns September 1st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Wonka’s The Golden TicketAs seen in: Deadline Netflix created a reality competition set inside a replica of Willy Wonka’s chocolate factory, where contestants tackle film-inspired challenges for a huge prize. The attention-grabbing hook was an AI recreation of Gene Wilder’s voice, produced with approval from his estate. Why it worked It piggybacked a beloved IP with a rules-of-the-road...
9 days ago • 3 min read
Trending Campaigns August 25, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. GTA 6 Reenlistment PassAs seen in: NBC News The U.S. Army’s 3rd Infantry Division offered eligible soldiers a four-day pass to play GTA 6 if they signed a two- to six-year reenlistment contract. It turned a highly anticipated game release into an unexpectedly specific recruitment incentive, giving the Army a neat hook for mainstream coverage. Why it worked It hijacked GTA 6’s release...
16 days ago • 3 min read
Trending Campaigns August 18, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Heart Aerospace’s $5 Electric FlightAs seen in: Engadget Heart Aerospace flew its X1 demonstrator for 27 minutes using only battery power, reaching 1,100 feet from Plattsburgh International Airport. The useful media hook was simple and tangible: the largest battery-electric plane ever made completed the flight for less than $5 worth of electricity. Why it worked The $5-of-electricity figure...
23 days ago • 4 min read
Trending Campaigns August 11, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Billboard Living Room StuntAs seen in: Time Out Netflix installed a furnished ‘living room’ inside a billboard on Sunset Boulevard with a performer living there and interacting with passersby by whiteboard to promote the film The Last House, recreating the film’s premise of people trapped inside a home. Why it worked It turned the film’s premise into a live, public obstruction—an actual...
30 days ago • 4 min read
Trending Campaigns August 4, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. LemonLime Tattoo Interview StuntAs seen in: Futurism YC‑backed AI startup LemonLime brought a tattoo artist to a Startup School afterparty and offered guaranteed job interviews to anyone who got a LemonLime tattoo — a stunt framed as a way to find employees “just as crazy as we are” that went viral and prompted backlash over exploitative hiring practices. Why it worked It flipped hiring power...
about 1 month ago • 4 min read
Trending Campaigns July 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Back to Hogwarts 25th AnniversaryAs seen in: Variety Warner Bros. Discovery organised a global “Back to Hogwarts” programme around Sept 1 to mark 25 years of Harry Potter and the Sorcerer’s Stone: a weeklong theatrical re-release of the first film with 12 minutes of unseen footage, screenings of all eight films, fan events across multiple countries (including immersive activations like a wand...
about 1 month ago • 4 min read
Trending Campaigns July 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Madrid Film Routes & 'Nuevas comedias madrileñas' MapAs seen in: Forbes Madrid Film Office, with Netflix collaboration, launched seven free guided film routes around the city and an illustrated 'Nuevas comedias madrileñas' map highlighting 21 TV and film locations to drive cultural tourism and spotlight Madrid as a screen-facing destination. Why it worked It tied fixed summer dates and free,...
about 2 months ago • 4 min read
Trending Campaigns July 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Tilly Norwood Feature DebutAs seen in: BBC Particle 6 announced Misaligned, a feature film starring Tilly Norwood — an AI ‘actor’ the studio created and used as a provocative cultural figure in 2025 — positioning the AI’s move into a comedy-drama set inside a surreal ‘Tillyverse’ as a hybrid production blending human filmmakers and AI specialists to spark debate about identity and AI in...
about 2 months ago • 4 min read
Trending Campaigns July 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Olivia Rodrigo x LEGO EditionsAs seen in: NME LEGO collaborated with Olivia Rodrigo to create a five-piece 'LEGO Editions Olivia Rodrigo' collection — detailed builds (vinyl, bouquet, concert moon, guitars, secret storage) packed with personal easter eggs, references to her albums, Filipino heritage and tour moments designed to spark fan interest and media coverage ahead of a global launch on 1...
2 months ago • 5 min read